NIESSING understands design as the process by which products to be industrially manufactured are adapted to satisfy the physical and psychological needs of people who wear jewelry.
The design process comes to an end when a solution is found which satisfies the needs of human beings.

Physical Needs

From our point of view, physical needs can be explained more or less as follows: the person who wears jewelry expects it to combine impeccable function, absolutely perfect fit, highest quality materials, and exceptional craftsmanship.

Psychological Needs

For many people, these needs involve material aspects like security, prestige or financial investment. Sorry - we've taken the liberty and chosen not to put those aspects in the foreground of our process of design evolution.

Instead, we use excellent design to craft jewelry which is appropriate to the spirit of our times. That's why NIESSING's jewelry is especially communicative - for those who wear it as well as for those who behold it. The wearers participate in a sensual and emotional experience: the design challenges the wearers to consciously wield both their own power - as well as the power and the aura radiated by their jewelry.

What is This Jewelry Aiming Toward?

Rather than being prestige-oriented or intended merely as a passive display of valuable possessions, this jewelry is communication-oriented. That means that the women and men who wear it use their jewelry in everyday life. Their jewelry is a way of signaling that they live in the here-and-now, that they consciously shape their own lives, and that they feel a sense of commitment to modern, contemporary design. Their own personal confrontation with the ideas and forms of the jewelry are more important to them than the mere desire to possess it.